So Ozzie Guillen has spoken out about the fact that Asian players are assigned interpreters, while Spanish-speaking players are left to try to learn English on their own. Perhaps it's simply because there are an awful lot more people walking around the US who can speak some Spanish than Korean or Japanese, but he has a point.
According to Buck Martinez, Adeiny Hechavarria was promoted to AA not because he was playing particularly well, but because no one at the Dunedin A club was fluent in Spanish.
The Ack speculates that part of the reason Jose Bautista is still a Jay is to try to establish the Jays as an organization where Latino players will want to play. I would have to guess that the main reason Bautista is still here is that no one blew the GM's socks off with a great offer, but it also wouldn't surprise me if his leadership/example potential raised the price in Anthopolous' mind.
If Guillen's opinion is widely shared among players, the Jays have a unique opportunity to exploit Toronto's reputation of being a terrific international, multicultural city. Even the GM speaks three languages. If the Jays are going to spend extra money and resources to scout Latino players, they'd be foolish not to do the little things to make it as attractive an organization as possible.